Origination 2010 Week 2

Questions on the book "The laws of simplicity" by John Meada

What does the acronym SHE mean according to the book
SHE stands for Shrink, Hide and Embody

In your own words define humanist technologist
Humanist Technologist, center and devote their time to thinking what would better the human kind with interest and needs of what we need everyday and improve them on making them simpler and much more effective

How can you apply the notion of reduce to your own design process?
To apply this to our art work, it would be quite a task. To make our work simple, easy and still get out the message ( if there is one), but yes to simplify would be better for everyone. For the designer the process would be shorten and the image would be great, for the viewer it would still look marvelous.

From what you read in chapter 1, explain the relationship between the complexity and simplicity
Complexity and simplicity are one of the same but just opposite. Without complexity there wouldn't be simplicity and vice versa. To simplify complexity you must slowly take things out of the picture and at the same time make sure everything looks fine and functions... ( if it were a electronic)
for example, we have a normal stereo remote and also an apple remote

The 2 pictures above were found using google images

After the collaboration presentation with the other groups we have put all the info together into a rough draft, types up by Mark Hilton.

CDU Exhibition 2010

School of Creative Arts

Draft 01 28/7/2010

CDU

5pm-6pm opening

MC – to open exhibition

            Course co-ordinator

            Celebrity

            Politician

Catering - Students or CDU provide food?

Students need to present a BUDGET

Students need promo materials (flyers/web/posters/invitations/video/photos/audio) up front before contacting the media – TIMELINE required

CDU needs to approve proposed sponsors list

SPACE – CDU feels on campus is best – workspace is viewed, not just works displayed

INSURANCE – is a document required for special events or does it exist already?

Public liability / OHS – common sense should prevail e.g. no self immolation as art – it’s old school anyway

CDU needs delivery of materials for CDU website

STUDENTS

Content: portfolios need to be THEMED / who will synchronize this?

Fund raising / grants

Sponsors: Sprout, Coleman’s Printing, CopyTime, Government – look at last ear’s list on poster

BUDGET: promo (radio/tv/printing/press/flyers/banners/e-cards/posters/maps)

EMAIL LIST needed

DESIGNERS need for room materials

SPACE: logistics and responsibilities need to be delegated (Facilities Department)

COORDINATION: make sure no clashes occur with other departments

KEY SPEAKERS: industry/pollies

CATERING: special needs / vegans / vegetarians / lactose intolerant organic mono…

TEAMS: need to implement managers/ line of command

PRINTING: Budget / large format?

EQUIPMENT: Bookings / logistics

TIMELINE: start / finish / hours

SPONSORS

Overview of concept / theme / content

Weekend / after hours? To suit different audiences

Sponsors need representation for investment

What are the benefits?

Will sponsors be consulted?

Level of Sponsorship – more than one category?

Connection with target audience a require benefit

Sponsorship Letter Questionnaire already drafted – see Aja

Letter from last year is available for re-drafting

Timeline for monies

What does CDU need from sponsors (logos/blurbs/existing signage e.g. tablecloth with branding / banners / T-Shirts / Non-Smoking Ashtrays / )

Space driven sponsorship – sell each area to specific sponsors

Catering provided by ……

In Kind sponsorship – labour provided

How about Coleman’s print some stuff for free?

Maximizing the ++++++ experience

Warm fuzzy…

INDUSTRY

Good quality of work required

Well organized

Good space – clean, tidy, uncluttered

More projection – not too many computers – open discussion is encouraged

Guest Log – record contact details & feedback

Feedback form – multiple choice – rate my project

Contact me…a form next to each work for interested parties to leave details

STUDENT PROFILE next to each work

Simon Says/ Burrundi Pictures or whomever to give industry talks

WOW factor needed

Atmosphere – THEME is important

Students at work site with business cards

BUSINESS CARDS: Students design one and print

Check Industry clashes

6 weeks to 8 weeks prior contact industry

e-Card

COMMUNITY

Need notification prior so they can spread word of mouth

Advertising / billboards / noticeboards / blogs / community forums/TV/radio/markets – flyers or booth

Interaction – getting feedback form on works

Food & drinks creates a good vibe

Door knock?

Face Painting for kids – family included

Volunteers for labour / skills – helps word of mouth

Accessibility essential

Atmosphere important: One theme OR one for each department?

Pros:


CDU - the location and area for the exhibition is lovely and very spacious
Sponsors - with their help it would make the exhibition better and attract different types of guest
Community - some people from the community have business's and after the exhibition they might want some of the exhibitors to do a job or design for them

Cons:


CDU - the exhibition design & labeling should be done by the students with help from the staff
Sponsors - they might want to change the exhibition to fit how they want it not the students
Community - some parts of the exhibition wouldn't please some of the guest and they might want to change certain things to fit their own personal taste