Reading quiz on chapter 7: emotions
1. When Maeda uses the “Feel, and feel for” principle, he is drawing on peoples connection to a very personal experience: feelings. List 3 ways that would make use of this principle to visitors of your exhibition.
- putting some of the ways you make yourself feel at home or comfy into the exhibition
- put some feelings that you have encountered personally into your designs, like love, sadness and randomness
- give the exhibition a welcoming feeling for the visitors, with appropriate music, foods and smiles :)
2. What is animism? Why do you think the “Tamagocchi” craze of the ‘90s became such a craze? How can you apply this to your exhibition?
Animism is the philosophical, religious or spiritual term for spirit or souls exist not only in humans but in all living things, like animals, nature and some inanimate objects.
It became a craze because people/ consumers were fascinated by the fact that they could have a virtual pet and take care of it like a ordinary pet but without the messy clean up.
This can easily be applied by displaying some fantastic works, that will keep attracting visitors to some back again and again, also having some foods or drinks will get some visitors attention.
image founded on Google images/ Tamagochi
3. Name 2 products that you have purchased that gave you that feeling of “Aichaku”. What feelings did those products evoke? Was it the feeling that sold the product to you?
My custom built Antec desktop computer, it has a nice case with many fans to keep it well ventilated, nice blue LED lights to light the fans and it is over all powerful and efficient.
My iphone, it is small, portable and very handy as it is a phone and also a ipod.
4. How do the references to emotion relate to the simplicity/complexity relationship discussed in Law 5 - Differences
Well different emotions can clash between simple and complex. Some people might have different opinions about a topic or debate going on and ones personal feelings can come into it which will change/ show the difference in peoples opinions on things.

Excellent blog Zac. Well referenced and good images.
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